We are buying communities where there is little to no
marketing currently underway.
Successful residential real estate projects are inextricably linked to
successful marketing programs.
Current owners typically neither have the money for marketing
(developers) or the appreciation for its importance (banks). We believe there is a significant
arbitrage opportunity that exists between a non-marketed community and fresh
relaunch of a community (which may also include some value add to enhance the
story (new amenity, bond issue resolution, clean up of neglected community,
etc.)